I’m not a regular copywriter. I’m a cool copywriter.

You’d think, as a copywriter, I’d know how to write an About page. And I DO. For you. But when I sit down to write stuff for myself, every single word escapes me. I feel as awkward as that time the French exchange boy tried to hug me and I went for a handshake. *ground-pls-swallow-me-up*

So brace yourself as I overshare, unburden and (hopefully) convince you that I am, in fact, a cool person and an even cooler copywriter.

get yourself words that fizzle & bubble, not dribble & struggle.

A picture paints a thousand words, we all know that. But cleverly crafted words are the secret to getting eyeballs on those pictures.

Um, what? Yeah, the metaphor’s a bit loose - but my point still stands. Your website could be the most beautiful, stunningly-designed thing in the world - but if the words are lack-lustre and feel more ‘ugh’ than ‘omg’, it’s pointless. No one will find it (because your SEO sucks) and anyone who does stumble across it will fall asleep (because you’re still writing copy like it’s a GCSE history essay).

With my word-wrangling hat on, I write words that tick all the boxes. Words that do justice to how freakin’ amazing you are, words that go perfectly with your eye for visuals, and words that help you get found and convert dream clients.

You’re in the wrong place if you’re looking for

❌ corporate jargon that sounds the same as everyone else

❌ a copywriter who’s prim-and-proper and never accidentally drops the F-bomb on Zoom calls

❌ content churned out with zero regard for SEO or your ideal client

❌ someone who plays by all the rules and never pushes the creative boundaries

3 things you should probably know about me

I’m a bit odd

I can’t fall asleep without a true crime podcast in my ears. I eat cereal with water. When I laugh lying down, I wheeze like a 90-year-old. Oh, and I knit, also like a 90-year-old. Am I 90? Maybe.

It’s not all words

Every copywriter writes words. It’s in the name, after all. But I don’t just write words. I specialise in SEO copywriting with a creative flair - so my words seduce Google and your ideal clients.

I’m an imposter

I didn’t ‘study’ copywriting or SEO. My degree is in philosophy, which means I can ponder things really well. I learnt copywriting and marketing hands-on in the real world, not through text books.

Danni, Brand & Product Photographer

Working with Liane was incredible! I loved every bit of the process, from the kickoff call to the final copy, every piece of content she created was spot on and it has transformed my business.
Danielle, website designer & developer

Liane worked magic on my previously DIY copy. She had a seamless process and was an absolute joy to work with. Thanks again Liane - you’re the best and I’d recommend you to anyone.
Emilia, Nutritionist

Working with Liane was so much fun and the work she produced was incredible! She nailed my tone of voice and helped me to understand how to get my message across & connect with my clients. Everything was perfect ☺️

Obi & zuko are the real stars of the show

They can’t read or write, but they do a pretty darn good job at keeping me (mostly) sane. And you’ll almost definitely see or hear one or both of them on a Zoom call, because #dogmumlife.