WEBSITE COPY THAT REALLY WORKS

COPY REPAIR KIT

Stop staring at that blank page. Stop relying on guesswork. Stop heading to thesaurus.com for every single word (lookin’ at you, Joey). Instead, hand your website copy over to your Friendly Neighbourhood SEO Copywriter (me) and watch it go from ‘bluuuuuurgh’ to ‘DAAAAAYMN that sh*t good’.

⏰ finally tick ‘write entire website’ off your list without lifting a finger

Be honest: how long has ‘write website copy’ been on your to do list? If your self-imposed writing deadlines never get met, it’s time to hand things over to someone who will get sh*t done. You do the business-ing, while I do the words.

💋 Custom brand voice & messaging that outlives trends because it’s yours

If your search history reads like a who’s-who of your competitors, you’ve got a case of comparisonitus. Stop. Instead, develop a custom brand voice and messaging with me, so that you can show up confidently using your voice, not someone else’s.

👀 Make google fall in love with you, so dream clients find your website fast

Filled with sheer horror at the thought of dancing on TikTok? That’s fine, because with SEO copywriting doing the heavy-lifting, Google will be sending dreamy clients your way every single day - no finger-pointy lame-dad-dancing needed.

website designer & developer

danielle says…

“Liane worked magic on my previously DIY copy.

She had a seamless process and was an absolute joy to work with . The project kickoff workshop was excellent and she really listened to craft the perfect brand voice for my business, which she then applied perfectly to my website copy.

Since working together, I feel much more confident that my website copy is working to convert potential customers, and it's helping me to rank better on Google.

Thanks again Liane - you're the best and I'd recommend you to anyone who wants to perfect their website copy.”

What’s inside?

💋 brand voice kit & workshop

You, me, your brand. Magic.

In a 60-minute deep-dive brand voice and messaging session, we’ll get right to the core of your business: who you serve, what your secret sauce is, your brand personality and how we can rocket your business to heights your competitors could never dream of.

It’s a spicy session that’ll leave us with a Brand Voice Kit - my compass for your website copy and your guide to writing everything else you could ever need to write.

✅ 60-minute Brand Voice session

✅ Brand Voice Kit slide deck

✅ Recording of Brand Voice session

🔎 SEO Keyword Research

You want more eyeballs on your website, right?! But we can’t do that without knowing what people are searching for.

So that’s where Keyword Research comes in. I’ll don my SEO-hat and get my research geek on, looking at what your ideal clients are searching for, what your competitors are ranking for, and what you should be ranking for.

These keywords are weaved into your copy as seamlessly as M&S’s no-VPL pants, so that Google falls in love with you.

✅ Competitor analysis

✅ Industry analysis

✅ Full Keyword Research, delivered via Google Sheets and a video walkthrough

✏️ seo website copywriting

And the pièce de résistance, the crème de la crème, the cherry on top of the copywriting cake:

Your brand new fresh-to-death website copy.

Infused with keywords, your brand voice, and a whole heap of psychology, strategy and persuasion, your new SEO website copy will tickle Google’s fancy (so you get tonnes of organic traffic, huzzah), tickle your visitors’ fancy, and turn those visitors into dream clients clamouring to work with you - because why wouldn’t they?!

✅ Up to 6 pages of SEO website copywriting

✅ Conversion-optimised page structure suggestions

✅ Up to 2 rounds of revisions

product, food & brand photographer

danni says…

“Working with Liane was incredible!

I loved every bit of the process, from the kickoff call to the final copy, every piece of content she created was spot on and it has transformed my business.

I look forward to continuing working together!”

If you want…

🥳 a website that you’re so damn proud of you can’t stop sharing it with the world

🥳 a squillion hours of free time not having a staring match with a blinking cursor (you’ll never win)

🥳 dream clients coming to you already certain they wanna work with you

🥳 an inbox full of bookings so you don’t have to stalk your Instagram DMs for someone to sell to

🥳 words that sell your superpower to the world without the sales-sleaze

🥳 people finding you via Google so you can finally stop dancing on Reels

… you need the copy repair kit, stat.

a copywriting process that turns your website from zero to hero, fast

  • Tell me everything there is to know about your biz in the Spill Ya Guts questionnaire. And I mean everything. Then together we’ll develop your brand voice & messaging in a Brand Voice Kit workshop.

  • It’s not really a secret, but it sounds cooler that way. I’ll go away and do full SEO Keyword Research and develop a site structure that lures Google into your love-trap.

  • I grab my trusty word-screwdriver and set about repairing your copy. Your copy will be delivered in snazzy wireframes that show you exactly where each bit of copy should go on your page.

  • After two rounds of revisions (if necessary), your copy will be DONE! And all that’s left for you to do is get it up on your site and then TELL THE WHOLE ENTIRE WORLD ABOUT IT! Done.

online business manager & dubsado queen

harriet says…

“My copy before was me just winging it. It wasn’t exciting, it definitely wasn’t informative and NOW I’m getting potential clients basically sold from the website before they even speak to me.

All their questions are answered, they know everything they need and they are EXCITED to work with me!

I’m so happy to be able to proudly tell people about my website copy rather than thinking ‘oh please don’t look at it’!”

what you really get…

✅ website copy DONE in 4-6 weeks

✅ solid SEO foundations for your entire website - to attract your dream clients

✅ custom brand voice and messaging - to engage and convert your dream clients

Hello? It’s me!

Not Adele, no. Sorry about that.

(But I’m probably a better copywriter than Adele?)

Anyway, before I get sued for slander - it’s me, Liane. Your website copywriter/Type A pain in the butt/true crime lover/dog-obsessed human, ready to write words that work wonders for your biz.

Three things you should know about me:

🤮 I hate corporate jargon/robot language/dull as shit copy

🐾 I prefer dogs to humans and prefer Zuko & Obi to every other dog on the planet

🧠 I see words and sentences in my head as I think them, and apparently that’s weird…

all the juicy deets

  • £2,000 (50% deposit taken before the start of the project, with payment plans available at no extra charge for the remainder)

  • From Brand Voice Kit Workshop to final delivery of allll your copy, the Copy Repair Kit has a 4-6 week turnaround time.

  • To give you all of my creative juices, I book no more than 2 Copy Repair Kits each month. I’m usually booking 2-3 months in advance, but occasionally have availability sooner!

in less time than it takes you to get your head around Instagram’s latest algorithm update, I can…

✅ take the weight of rewriting your entire website off your shoulders at last

✅ figure out exactly what Google wants from you (no guesswork here, friend)

✅ help you uncover your Secret Sauce, then translate it into words

✅ get your audience excited about what you’re selling so they hit ‘Book’ right now

✅ write sales copy that isn’t sleazy (yes, it’s possible!)

✅ tell your website visitors exactly what you need them to know, without bamboozling them

Let’s do this

Pop your details over there & let’s chat all things Copy Repair Kit!

you’ve got questions, I’ve got answers 🤓

  • SO MUCH. More specifically…

    👄 Brand Voice Kit

    A 1:1 60-minute deep dive into everything about your business. From competitors to brand personality, we’ll cover everything so that we can figure out the perfect messaging and tone of voice for your brand’s copy.

    Afterwards, you’ll get a recording of the session, a copy of the Brand Voice Kit slides - and the confidence to tackle any other bits of copywriting you need for your business.

    🔎 SEO Keyword Research

    So that we know exactly which keywords to weave into your snazzy new website copy, I’ll conduct in-depth SEO Keyword Research to identify the best keywords (search terms) to get the most valuable SEO traffic to your site.

    You’ll get a spreadsheet of your SEO keywords, a site structure plan and a video walkthrough so you know what you’re looking at.

    ✏️ Website Copywriting

    And the real juicy bit - the website copy. You’ll get up to 6 pages of SEO website copy to put straight into your site. You get 2 rounds of revisions on all copy, so after I deliver your full first draft in Google Docs you can leave comments, feedback and edits before I deliver a second draft - and then rinse and repeat until we get to the third and final draft and everything is perfect!

    You’ll also get micro-copy for your footer as well as all the SEO details, like SEO titles, H-titles and meta descriptions.

    🤩 A whole heap of CONFIDENCE

    With brand new website copy that you know is doing the job properly, you’ll be free to go out into the big wide world without being scared of sharing your website with anyone. It’ll finally feel like you and you’ll be showing it to everyone who’ll pay you the slightest bit of attention!

  • Welllllll if you were fully confident in your own website copywriting abilities, you wouldn’t be sat here reading this now would you?!

    Sure, you can write your website yourself. You’re a grown human with a decent grasp of the English language, so it’s definitely possible to do it yourself.

    But you’ve probably tried that already, right? And ended up procrastinating for months or writing something ‘good enough’ that now makes you cringe or throwing shit at the wall until something sticks.

    And even when you’re done DIYing, you have no idea if your website copy is any good.

    So that’s why you need a website copywriter. Because I know what I’m doing. I know what works, I know what doesn’t work - and I know how to write copy that engages your clients AND makes Google fall in love with you.

  • The Copy Repair Kit, with all its juicy ingredients, costs £2,000.

    For all Copy Repair Kits, I take a 50% deposit to secure your date (did I mention there’s only one spot available each month?!) and then the remainder, which is due when I deliver your final draft, can be paid via a payment plan at no extra cost.

  • Nope! Words are my jam, not website design.

    Buuuut I do deliver all website copy in a suggested structure for your website, based on my UX (user experience) and SEO knowledge. I structure your copy to make the most of your messaging and get your clients’ attention right off the bat - so you’re welcome (and recommended!) to use this structure as the foundation for your website pages.

    If you’re working with a designer to build your website, I’m happy to work collaboratively with them to find a website design that works from a visual, word-y and SEO perspective.

    If you do need someone to build a website for you, I’ve got lots of lovely online colleagues who I can refer you to so hit me up!

  • Because the Copy Repair Kit goes soooo in depth for your brand, it does take some time to make sure everything is perfect.

    From the date of our Brand Voice Kit session to delivery of final copy, it usually takes 4-6 weeks. It can be faster, depending on when you’re able to provide feedback on the copy drafts, but 4-6 weeks is the average!

    I only take on 1 or 2 Copy Repair Kits each month so I have real time to dedicate to your brand and am usually booking a month or two in advance - so even if you won’t need your copy finished for a few months, I’d get booked in as soon as possible to avoid disappointment!

  • Sure, the Spill Ya Guts questionnaire does indeed ask you for a LOT of detail.

    But in my experience, there’s nothing better than actually hearing about your brand, your values and your goals straight from your mouth.

    The chances are, when you’re filling in a questionnaire you’ll get stuck on the specifics or gloss over something that actually really matters to you - so the Brand Voice Kit Workshop dives deeper into those things so that I can develop a tone of voice that’s REALLY yours.

  • Never!

    For DIYers, templates can be really helpful. But the reason you’re paying a professional to write your copy is so that you get completely custom copywriting.

    The structure of your web pages, the positioning of your core messaging, the placing of calls to action - all of that stuff will be entirely designed for you and your ideal clients. Not a template in sight.